Trusted Messaging Registration
We're here to help! For additional support on this topic or for more information on how to get started reach out to our Support Team at support@dealercenter.com or call us at 888-669-2669.
IN THIS ARTICLE:
- What is this?
- Completing the Registration Form
- About EIN (Employment Identification Number)
- We're here to help!
What is this?
Industry regulatory and compliance standards require DealerCenter to register each dealership who will be using the SMS/Text feature within our web and mobile applications. This registration will significantly improve your delivery rate for SMS/Text messages sent to your customers. It will also reduce the risk of your SMS/Text messages from being flagged as potential spam or fraud.
DealerCenter is absorbing all costs related to this registration process at this time, but may charge a one-time fee if the information you provide during registration is not accurate. If you are not an Administrator at your Dealership, please seek immediate assistance from your Admin to complete this registration.
Review the detailed Trusted Messaging and Calling Registration Overview Document
Recommendations:
Once you have verified you have the correct information to complete the registration form, please contact your CRM or BHPH specialist to finalize the process.
Should you have any questions or concerns, please contact your Specialist, Account Representative or call support at 888-669-2669.
Completing the Registration Form
The Trusted Messaging Registration is required by a governing body called The Campaign Registry,(TCR), which is the agency selected by the major U.S. carriers as the authority for business messaging. Business and messages — or campaigns — are assigned unique identifiers, allowing the carrier to know who’s sending them and their legitimacy and helping them determine the speed and quantity they’ll allow for that number.
Put in simpler terms, DealerCenter is doing the work of registering your business with the necessary agencies to ensure your SMS/Text messages reach your customers - but to do so we have to show that you're a legitimate business. That's why we have to ask for this information:
Why do I need to provide the EIN of the Brands that I register?
When you add a Brand to your Campaign Service Providers (CSP) profile, TCR requires you to enter its EIN (Sole Proprietors are excluded). This allows TCR to verify the identity of the Brand, which is a requirement for any campaign to be registered on 10DLC. It is crucial that the EIN matches the legal company name of the Brand you are registering for it to be correctly verified.
How can I be sure to enter the correct EIN/ Tax ID to have my Brand "Verified"?
Tax ID number is used in conjunction with the company’s name, address, and other information to ensure we perform a background investigation on the correct company. The following guidance will provide the best recognition opportunity for your company. United States If you are a US company or a foreign company with a US IRS Employer Identification Number (EIN), please enter that nine-digit number in the EIN field and ensure that your legal company name is consistent with your IRS registration and is properly spelled. The address you enter should also be the same as that used in registering with the IRS. Canada If your primary business registration is in Canada, please enter your Canadian Corporation Number, which may be federal or provincial. Please do NOT enter your business number or federal tax ID number, as that is not readily cross-referenced. As always, please ensure that your legal company name is consistent with your corporation registration and is properly spelled. The address you enter should also be the same as that used in registering with Corporations Canada.
Why do I need to provide the contact information of the Brands that I register?
When you add a Brand to your CSP profile, we ask you to provide contact information for the Brand. This allows carriers and TCR to troubleshoot if any issue arises.
How do you validate that I am working with the Brands that I register?
When you add a Brand to your CSP profile, we ask you to provide contact information for the Brand. The Brand may be contacted at any time to verify their business relationship with your company.
About EIN (Employment Identification Number)
To be Registered your business information is checked against what you've submitted to a state or federal government, and EIN (Employment Identification Number) is a main way to identify a business.
For detailed information on how to locate your EIN or if you don't have an EIN please see this reference guide: EIN Info for Trusted Messaging and Calling Registration.pdf
We're here to help!
Should you have any questions or concerns, please contact your Specialist, Account Representative or call support at 888-669-2669.