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Understanding SMS Messaging Limits

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SMS Limits by Product

Due to increasing carrier fees and A2P (Application-to-Person) messaging regulations, monthly SMS limits are now applied based on your product subscription:

  • BHPH: 500 texts
  • CRM Basic: 1,000 texts
  • CRM Plus: 2,000 texts
  • CRM Pro: 4,000 texts

Trial versions have a lower quota:

  • BHPH (Trial): 50 texts
  • CRM Pro (Trial): 50 texts

If your account includes multiple paid products, your total SMS limit will be the combined total across those products. Trial limits do not add to your paid product limit.

Accounts using only trial products have a maximum combined SMS limit of 50 texts. If a product trial expires mid-month, its original SMS quota remains valid for the rest of the billing cycle.


What Counts Toward Limit

The following messages count toward your monthly SMS quota:

  • All inbound and outbound texts to CRM and BHPH customers

Enforcing Limits

For trial-only accounts, the 50-message limit is strictly enforced. Once the limit is reached, outbound messages will be blocked. A notification will appear when a message cannot be sent due to the quota being exceeded.

For paid product accounts, messages will continue to send beyond the monthly quota, but an overage charge of $0.03 per message will apply. Dealers will soon be able to enable a setting that blocks sending texts once the quota is reached to avoid additional charges.


Overage Fees

Once your monthly quota is exceeded, each additional inbound or outbound text message will incur a fee of $0.03.


Tracking Usage

An SMS icon at the top of the page displays your current monthly usage percentage. Clicking the icon opens a detailed view of:

  • Quota by product
  • Total monthly SMS limit
  • Messages sent over the limit

SMS Usage Tracking UI


Usage Notifications

Email alerts will be sent when your SMS usage reaches 80% and 100% of your limit. These notifications are generated hourly (not in real time) and will only be sent once per threshold per billing cycle.

Notification recipients can be managed in your Dealer Settings.