Understanding SMS Messaging Limits
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IN THIS ARTICLE
SMS Limits by Product
Due to increasing carrier fees and A2P (Application-to-Person) messaging regulations, monthly SMS limits are now applied based on your product subscription:
- BHPH: 500 texts
- CRM Basic: 1,000 texts
- CRM Plus: 2,000 texts
- CRM Pro: 4,000 texts
Trial versions have a lower quota:
- BHPH (Trial): 50 texts
- CRM Pro (Trial): 50 texts
If your account includes multiple paid products, your total SMS limit will be the combined total across those products. Trial limits do not add to your paid product limit.
Accounts using only trial products have a maximum combined SMS limit of 50 texts. If a product trial expires mid-month, its original SMS quota remains valid for the rest of the billing cycle.
What Counts Toward Limit
The following messages count toward your monthly SMS quota:
- All inbound and outbound texts to CRM and BHPH customers
Enforcing Limits
For trial-only accounts, the 50-message limit is strictly enforced. Once the limit is reached, outbound messages will be blocked. A notification will appear when a message cannot be sent due to the quota being exceeded.
For paid product accounts, messages will continue to send beyond the monthly quota, but an overage charge of $0.03 per message will apply. Dealers will soon be able to enable a setting that blocks sending texts once the quota is reached to avoid additional charges.
Overage Fees
Once your monthly quota is exceeded, each additional inbound or outbound text message will incur a fee of $0.03.
Tracking Usage
An SMS icon at the top of the page displays your current monthly usage percentage. Clicking the icon opens a detailed view of:
- Quota by product
- Total monthly SMS limit
- Messages sent over the limit
Usage Notifications
Email alerts will be sent when your SMS usage reaches 80% and 100% of your limit. These notifications are generated hourly (not in real time) and will only be sent once per threshold per billing cycle.
Notification recipients can be managed in your Dealer Settings.