Explore the DealerCenter Solution: A Complete Overview for Your Dealership

This video provides a high-level walkthrough of DealerCenter and its key functionality—perfect for new users or dealers exploring how to get the most from the platform. You'll see how each major area of the system helps you manage the entire dealership lifecycle—from acquiring inventory, marketing, and customer engagement to structuring deals and handling post-sale activity.

IN THIS ARTICLE

• Inventory Acquisition & Management
• Digital Marketing
• Customer Management (CRM)
• Deal & Lender Management
• Mobile Tools

Inventory Acquisition & Management

Auction Run Lists

• View live run lists from multiple auction houses in one place.
• Available 24/7 through DealerCenter web and mobile.
• Check out the support article

Vehicle History Reports

• Run AutoCheck and Carfax reports directly from vehicle records.
• See full accident, title, and ownership history before acquiring a vehicle.
• Check out the support article

Book Values

• Compare KBB, JD Power, Black Book, and MMR values in one view.
• Helps ensure accurate vehicle pricing during acquisition.
• Check out the support article

Market-Based Pricing

• Analyze real-time pricing of similar vehicles in your area.
• Price competitively to move inventory faster or maximize profit.
• Check out the support article

Inventory Management Tools

• Manage reconditioning, vendors, window stickers, photo overlays, and export/import listings.
• Check out the support article

Digital Marketing

Dealer Websites

• Custom-built sites with built-in credit apps, inventory feeds, and digital retailing tools.

3rd Party Listings

• Export inventory automatically to Craigslist, Facebook, OfferUp, Autotrader, and more.

Reputation Management

• Monitor and respond to reviews to build trust and drive more traffic.
  
  

Customer Management (CRM)

Lead Management

• Track, work, and convert leads with built-in texting, email, and automation.
• Check out the support article

Credit Application Tools

• Send digital credit apps, run credit reports, and prequalify buyers.
• Check out the support article

Road-to-Sale Workflow

• Follow a structured customer journey from lead to sale with follow-up reminders and tasks.
• Check out the support article

Deal & Lender Management

Submit to Lenders

• Submit deals to Dealertrack and RouteOne directly inside DealerCenter.

Buy Here Pay Here

• Manage BHPH accounts, send reminders, track collections and run reports.
• Check out the support article

eContracting & Forms

• Print, sign, and send deal paperwork digitally with built-in contracting tools.
• Check out the support article

Mobile Tools

• Download the DealerCenter mobile app to access your full system on the go.
• Add inventory, follow up with leads, monitor deal activity, and more—all from your phone.